Are you tired of being the 87th company to call on the same leads? Here's some advice. Give direct mail another shot. You see, he attempted a test batch some time ago and quickly concluded that it didn't work. What happened? He "saved" money by using a worn out set of data entries. That was his mistake. He's not alone. In today's tough economy, businesses are cutting corners anywhere they can, sometimes being thrifty and buying worn out data records. The most important part of a direct mail campaign is not the copywriting. It's not the color of the envelope. It's the list that you mail to.
Want to be entertained? Request your list provider to describe the ways of how their company compiles and models the behavior of their client database to create a modeled
credit bureau data list. Don't get me wrong, we offer these mailing lists as well as
credit bureau data, but we also show the wide ranges of score and credit ranges you'll get with this data. If you're head's above water in the financial sector, it's because you are working in a very tight niche. How many more leads could your crew make if each of your prospects truly qualified for your service? What if you knew you were reaching out only to prospects that met your strict criteria?
Before you purchase another list, consider these questions:
Do you need to hit an exact credit score or range of scores?
Do you need to know the exact history of a homeowners mortgage? current? 30 days down? 60 days down?
Would you like to know specifically if they have minor derogs and/or major derogs on their unsecured debt? Or filter by these two?
Do you need a minimum number of trade lines?
Does it help to know whether or not they are just becoming delinquent or have already experienced major derogs?
Do you need a minimum amount of debt to work with?
Would an exact credit score help you in determining if they meet your guidelines?
If you find yourself answering yes to these questions, you need quality credit bureau data. If your current list provider continually tries to push modeled data on you, they probably don't offer data straight from the bureaus.
Want to find out how you can access this data? Get in touch with
Mind River Marketing today, and we'll set you up with the best credit bureau data leads and lists we can find.
You might also like our friends over at the "direct mail dude"
http://mindriver.vox.com/library/post/before-you-knock-direct-mail-just-check-your-list-quality.html
